Privacy Policy

1. Information We Collect

Personal Information You Provide

When you visit our site or make a purchase, we may collect the following information:

• Contact Information: Name, email address, phone number, shipping address, billing address
• Payment Information: Credit card details, billing information (processed securely through our payment processor)
• Account Information: Username, password (if you create an account)
• Communication: Any information you provide when contacting customer support or subscribing to our newsletter

Information Automatically Collected

When you visit our website, we automatically collect certain information about your device and browsing activity:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, time spent on site, links clicked, referring website
• Cookies and Tracking: We use cookies and similar technologies to track activity on our site (see Cookies section below)

2. How We Use Your Information

We use the information we collect to:

• Process Orders: Fulfill and ship your purchases, process payments, and send order confirmations
• Communicate with You: Send transactional emails (order updates, shipping notifications), respond to customer service inquiries
• Marketing (with consent): Send promotional emails about new products, special offers, and updates (you can opt out anytime)
• Improve Our Service: Analyze website usage to improve user experience, optimize our products, and troubleshoot issues
• Prevent Fraud: Detect and prevent fraudulent transactions and protect against security threats
• Legal Compliance: Comply with applicable laws, regulations, and legal processes

3. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information with:

Service Providers

We work with trusted third-party companies to help us operate our business:

• Payment Processors: To securely process credit card payments (e.g., Stripe, PayPal, Shopify Payments)
• Shipping Partners: To fulfill and deliver your orders (e.g., USPS, UPS, FedEx)
• Email Services: To send transactional and marketing emails (e.g., Klaviyo, Mailchimp)
• Analytics Tools: To analyze website traffic and user behavior (e.g., Google Analytics)
• Customer Support: To provide customer service (e.g., Zendesk, Gorgias)

These service providers are contractually obligated to protect your information and may only use it to perform services on our behalf.

Legal Requirements

We may disclose your information if required by law, court order, or government request, or to protect our rights, property, or safety.

Business Transfers

If CapLyte is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our website.

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help us remember your preferences, track site usage, and provide personalized content.

Types of Cookies We Use

• Essential Cookies: Required for the website to function properly (e.g., shopping cart, checkout process)
• Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics)
• Marketing Cookies: Track your browsing to show relevant ads and measure campaign effectiveness (e.g., Facebook Pixel, Google Ads)
• Preference Cookies: Remember your settings and preferences

Managing Cookies

You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our website.

5. Data Security

We take the security of your personal information seriously and implement industry-standard measures to protect it:

• Encryption: All payment transactions are encrypted using SSL (Secure Socket Layer) technology
• Secure Storage: Personal data is stored on secure servers with restricted access
• Payment Security: We do not store your full credit card information on our servers (handled by PCI-compliant payment processors)
• Regular Audits: We regularly review our security practices to protect against unauthorized access

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Your Rights and Choices

You have the following rights regarding your personal information:

Access and Correction

You can request access to the personal information we hold about you and ask us to correct any inaccuracies.

Deletion

You can request that we delete your personal information, subject to certain legal exceptions (e.g., we may need to retain records for tax or legal compliance).

Opt-Out of Marketing

You can unsubscribe from marketing emails at any time by clicking the "unsubscribe" link at the bottom of our emails or by contacting us directly.

Do Not Track

We currently do not respond to "Do Not Track" signals from browsers. You can control tracking through cookie settings and browser extensions.

Data Portability

In certain jurisdictions, you may have the right to request a copy of your data in a portable format.

To exercise any of these rights, please contact us at caplytesupplement@gmail.com.

7. Third-Party Links

Our website may contain links to third-party websites (e.g., social media platforms, payment processors). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

8. Children's Privacy

Our website and products are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we discover that we have inadvertently collected information from a child, we will delete it immediately.

9. International Users

CapLyte is based in the United States and our website is intended for U.S. customers. If you are accessing our site from outside the U.S., please be aware that your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make changes, we will update the "Last Updated" date at the top of this page.

We encourage you to review this Privacy Policy periodically. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.

11. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to Know: You can request information about the personal data we collect, use, and share
• Right to Delete: You can request that we delete your personal information
• Right to Opt-Out: You can opt out of the "sale" of your personal information (Note: We do not sell personal information)
• Non-Discrimination: We will not discriminate against you for exercising your privacy rights

To exercise these rights, contact us at caplytesupplement@gmail.com with "California Privacy Rights" in the subject line.